Spotlight of the Week: AnswerThePublic Keyword Research

This week’s spotlight shines on AnswerThePublic, a unique and powerful tool for visual keyword research and content idea generation. Forget endless lists of keywords – AnswerThePublic aggregates the questions, prepositions, comparisons, alphabetical suggestions, and related searches that people are actually asking around a specific keyword on search engines like Google. It’s particularly valuable for understanding user intent and generating content that directly addresses audience needs.

Key Features:

• Visualized Search Queries: Presents data in an engaging format, displaying questions (who, what, why, where, when, how), prepositions (for, to, with, near), comparisons (vs, like, or), alphabetical suggestions, and related searches.
• Data Presentation: Offers data in visually engaging wheels or lists, making it easy to grasp the range of user inquiries.
• Filtering: Allows filtering by location and language for more targeted research.
• Data Export: Provides data export options in both CSV and image formats for easy analysis and sharing.
• Trend Monitoring (Paid): Includes a paid feature to monitor trends and set up alerts for specific keywords.

Marketing Use Cases:

• Understand User Intent: Gain a deep understanding of your audience’s needs by seeing the specific questions they are asking related to a topic.
• Generate Content Ideas: Generate a wealth of ideas for blog posts, FAQ sections, and engaging video content directly from user queries.
• Uncover Long-Tail Keywords: Find valuable long-tail keyword opportunities that might be missed by traditional keyword research.
• Structure Content Strategically: Structure your content to directly answer the questions your target audience is asking.
• Inform SEO and PPC: Enhance keyword research for both SEO and PPC campaigns by understanding the nuances of user language.
• Identify Customer Pain Points: Gain crucial insights into customer pain points and interests by analyzing the questions they are searching for.

Pricing Overview:

AnswerThePublic offers limited free searches per day. Paid Pro plans, starting around $9/month, provide unlimited searches, data export, monitoring, team collaboration, and the ability to hide branches/suggestions. As AnswerThePublic was acquired by NP Digital / Ubersuggest, pricing and features may evolve. Visit their website for the most current pricing information.

Expert Notes & Tips:

AnswerThePublic excels at revealing the questions behind keywords, going beyond simple search volume metrics. It’s ideal for brainstorming and outlining content early in the creation process. While the visual representations are excellent for presentations, download the CSV for detailed data analysis. For a comprehensive keyword research strategy, combine AnswerThePublic with traditional keyword research tools like Semrush, Ahrefs, or Google Keyword Planner to incorporate search volume and keyword difficulty data. AnswerThePublic is particularly valuable for generating user-centric content ideas that resonate with your audience.

Target Audience: Content marketers, SEO specialists, and anyone creating content.

Strengths:

• Provides unique insights into user intent.
• Generates highly relevant content ideas.
• Complements traditional keyword research.

Limitations:

• Free version has limited daily searches.
• Lacks search volume and keyword difficulty data.

Visit AnswerThePublic: https://answerthepublic.com/