Course Descriptions

A+ The AI Marketing Mindset: Your Foundation for Responsible Leadership (Core Mindset Course) #

The AI Marketing Mindset: Your Foundation for Responsible Leadership

Before you master the tools, master the mindset. Learn the critical thinking, ethical awareness, and strategic frameworks essential for leading in the age of AI. 

In the world of Artificial Intelligence, your most powerful asset isn’t a specific tool—it’s the way you think. This foundational course is the crucial starting point for any marketer, specialist, or leader, designed to cultivate the essential AI Marketing Mindset needed to navigate the complexities and opportunities of AI with confidence and integrity. It’s about moving beyond the hype and fear to build a holistic approach that will make you a more impactful, forward-thinking, and responsible innovator. 

This course will empower you to:

• Build the 5 Pillars of the AI Marketing Mindset: Cultivate Curiosity, Critical Evaluation, Adaptability, Ethical Awareness, and a Collaborative Spirit as your guiding principles.
• Think Critically, Not Literally: Develop the crucial skill of evaluating AI outputs, questioning assumptions, and verifying information to safeguard against “hallucinations” and inaccuracies. 
• Master AI Collaboration: Learn the fundamentals of prompt literacy and iterative prompting to communicate effectively and work with AI as a strategic partner, not just a tool.
• Understand AI’s True Boundaries: Gain a realistic grasp of AI’s limitations—including data dependency, potential bias, and the “black box” problem—to ensure human oversight remains paramount. 
• Lead with Ethical Integrity: Apply powerful frameworks like the STRIVE model’s “Ethical & Compliance Alignment” to evaluate tools and build customer trust through responsible AI use. 
• Set Yourself Up for Success: Learn to create clear, actionable, and measurable objectives for your AI initiatives using the proven SMART goals framework.

This course is your essential prerequisite for true AI mastery. It lays the groundwork to ensure that as you adopt new AI tools and techniques, you do so strategically, ethically, and effectively. With support from our AI Learning Assistant, Link, you won’t just learn about this mindset; you’ll develop a personal action plan to cultivate it. 

Start here to build the strategic, agile, and ethical mindset required to lead in the new era of marketing. 

A. Get Started with AI Marketing: Your AI Marketing Starting Point (Free Course) #

Unlock AI Marketing: Your Free First Step!

Curious about AI in marketing? This no-cost mini-course demystifies the basics and shows you quick wins.

Dive into the world of Artificial Intelligence without opening your wallet! If you’re wondering how AI can revolutionize your marketing but don’t know where to begin, this is your perfect launchpad. We’ll break down complex terms, introduce you to practical AI tools, and show you how to instantly generate fresh content ideas and compelling headlines.

Imagine quickly learning to:

• Effortlessly brainstorm new marketing angles.
• Understand key AI concepts like ML, NLP, and Generative AI.
• Get hands-on experience with AI tools that top marketers are using right now.

In just a short time, you’ll gain solid AI fundamentals, see practical tool demonstrations, and grasp the immense potential AI holds for your campaigns. Plus, you’ll walk away with a valuable downloadable cheat sheet and your first introduction to our comprehensive AI Marketing Toolkit.

Don’t get left behind! Start your AI marketing journey today and discover what’s possible – absolutely free.

B. The AI Marketing Advantage: Unlock the Power of AI in Marketing (Foundation Course) #

The AI Marketing Advantage: Grow Smarter, Not Harder.

Go beyond the hype. Learn to integrate AI for real-world results: optimized campaigns, personalized experiences, and unmatched growth.

Stop guessing and start growing strategically. This foundational course is your comprehensive blueprint to not just understanding Artificial Intelligence, but mastering its application to drive tangible marketing success. If you’re ready to optimize your campaigns, deliver hyper-personalized customer experiences, and unlock significant new avenues for growth, your transformation starts here.

This course will empower you to:

• Pinpoint high-impact AI opportunities directly relevant to your marketing objectives.
• Automate repetitive tasks, freeing up your valuable time for high-level strategy.
• Craft personalized customer journeys at scale, significantly boosting engagement and loyalty.
• Maximize your ROI across content, SEO, social media, email, and advertising.
• Uncover deeper audience insights than ever before, leading to more effective campaigns.
• Develop a clear, actionable AI integration plan with ongoing support from our unique AI assistant, “Link.”

Move from theory into confident, practical application. Whether you’re a marketing generalist, manager, or specialist, discover how to seamlessly integrate AI and build an unbeatable competitive edge.

Ready to lead the charge? Enroll now and start building your AI Marketing Advantage!

C. Applied AI Marketing: AI Marketing Toolkit and Mini-Courses (Foundation Resource Hub) #

Your AI Marketing Command Center: Tools, Templates & Tactics.

Don’t just learn AI – apply it instantly! Get ongoing access to a dynamic library of resources designed to fast-track your AI marketing success.

Why let new AI knowledge sit idle when you can put it into action immediately? Welcome to the AI Marketing Toolkit and Mini-Courses hub – your central command for transforming AI insights into real-world marketing victories! This isn’t just a collection of files; it’s a living, breathing platform designed to help you save precious time, skyrocket your efficiency, and dramatically boost your marketing ROI.

Unlock this essential hub and gain:

• Immediate, ongoing access to a meticulously curated and constantly updated AI Tools Directory.
• A wealth of ready-to-use templates and actionable checklists to accelerate your AI implementation.
• Focused mini-courses for deep dives into crucial AI skills like Advanced Prompting, AI for SEO, and more.
• Inspiring real-world case studies to spark your next innovative campaign.

No matter your current AI skill level, you’ll find clear, direct pathways to practical application and measurable improvements. Stop endlessly searching for the right tools and start doing.

Get the ultimate resource to stay ahead and master the future of marketing. Explore the Toolkit today!

D. AI Content and SEO: Advanced Strategies #

AI-Powered Content & SEO: Create. Rank. Dominate.

Go beyond basic AI. Learn to generate high-impact multimedia content and implement SEO strategies that capture top search rankings.

Ready to craft content that not only captivates your audience but also consistently dominates search engine results? This advanced course will equip you with the cutting-edge, AI-powered strategies needed to revolutionize your content creation and SEO efforts. Learn to generate high-quality text, stunning visuals, and engaging videos at unprecedented scale, all while implementing a data-driven, AI-enhanced SEO strategy that gets you noticed.

Imagine effortlessly being able to:

• Generate compelling multimedia content (text, images, video) in a fraction of the time.
• Master advanced prompt engineering to command AI tools like Jasper, Midjourney, and Pictory with precision.
• Uncover powerful keyword insights and optimize your content for peak search performance using leading tools like Surfer SEO.
• Develop and execute an ethical, high-performing AI-powered content and SEO strategy that drives significant organic traffic and delivers measurable results.

If you have a foundational understanding of AI and are poised to become an expert in AI-driven content and SEO, this course is your definitive next step.

Enroll today to start creating content that converts and strategically outmaneuvering your competition!

E. AI for Social Media: Engagement & Growth #

AI for Social Media: Skyrocket Engagement & Accelerate Growth.

Transform your social media approach from a daily chore into a strategic powerhouse with advanced AI tactics.

Ready to elevate your social media results from standard to stellar? This advanced course is crafted for experienced marketing professionals and social media strategists eager to master the full spectrum of Artificial Intelligence for transformative engagement, accelerated growth, and increased profitability. Move beyond basic scheduling and posting – learn to create hyper-engaging content, optimize targeting with surgical precision, automate for maximum efficiency, and achieve measurable, explosive growth.

With this course, you’ll master how to:

• Craft AI-driven content that truly captivates your audience and sparks meaningful, viral engagement.
• Leverage AI for sophisticated audience analysis and laser-focused, high-conversion targeting.
• Automate content curation and scheduling while delivering personalized experiences at scale.
• Optimize your social ad campaigns for maximum ROI using AI-powered bid management and dynamic creative optimization.
• Navigate complex platform algorithms and ethical AI use with unwavering confidence and strategic foresight.

Spanning approximately 13-16 hours of immersive learning, you’ll develop a personalized AI Action Plan to immediately upgrade your social media strategy. If you have a solid AI foundation, it’s time to become an AI-powered social media leader.

Enroll now and start driving unprecedented engagement, growth, and influence!

F. AI for Email & CRM Marketing: Automation & Personalization #

AI-Powered Email & CRM: Convert More, Churn Less.

Supercharge your customer relationships with intelligent automation and hyper-personalization that drives results.

Are your current email and CRM strategies delivering the results you need? It’s time to ignite them with the transformative intelligence of AI! This advanced course takes you far beyond basic automation and segmentation. You’ll dive deep into sophisticated AI strategies that enable you to create truly personalized customer journeys, predict crucial customer behaviors, and dramatically optimize campaign performance for maximum impact. (Prerequisite: “The AI Marketing Advantage” or equivalent).

Discover how to:

• Deliver hyper-personalized email content and compelling subject lines that demand to be opened and acted upon.
• Build intelligent, adaptive customer journeys that respond dynamically to individual engagement in real-time.
• Predict customer churn with AI insights and proactively implement strategies to retain your most valuable clients.
• Optimize send times, deliverability, and content creation using AI for peak effectiveness.
• Strategically enhance influencer outreach and build stronger relationships using intelligent email automation.

In approximately 7.5 hours, you’ll gain mastery over core AI concepts and leading tools (like Mailchimp, HubSpot, Phrasee) to transform your email and CRM efforts from a simple broadcast channel into a powerful, data-driven engine for relationship building and conversion.

Start building smarter, more profitable, and longer-lasting customer relationships today!

G. AI for Affiliate Marketing: Scaling & Optimization Strategies #

AI for Affiliate Marketing: Scale Faster, Optimize Smarter.

Unlock explosive growth in your affiliate program with AI-driven partner discovery, performance optimization, and fraud detection.

Ready to significantly scale your affiliate revenue and dramatically reduce inefficiencies? The future of high-performance affiliate marketing is here, and it’s powered by Artificial Intelligence! This Pro Batch course is designed for practitioners ready to move beyond foundational tactics and gain deep, actionable expertise in using AI to identify high-potential partners, optimize campaigns for maximum profitability, and automate management for unprecedented growth.

This intensive course will equip you to:

• Uncover highly profitable affiliate programs and ideal partners using sophisticated AI-driven discovery and analysis.
• Optimize your affiliate content and promotional links for significantly higher conversions with AI-driven insights.
• Automate compliance monitoring and proactively detect fraud to protect your hard-earned revenue.
• Forecast affiliate performance with greater accuracy and dynamically optimize commission structures.
• Generate clear, automated performance reports that provide actionable insights for continuous improvement.

Building on your foundational AI knowledge (from “The AI Marketing Advantage” or equivalent experience), you’ll learn to strategically integrate AI to boost qualified affiliate-driven revenue, minimize losses, and make data-driven decisions that maximize your ROI.

Elevate your affiliate strategy from good to exceptional. Enroll to start optimizing for serious, scalable growth!

H. AI for E-commerce Marketing: Strategically Orchestrating AI for Buyer Journey Success #

AI for E-commerce: Orchestrate Your Buyer Journey, Amplify Your Results.

Go beyond tactical AI. Learn to strategically integrate and manage AI capabilities across your entire e-commerce ecosystem for unprecedented growth and customer loyalty.

Ready to transform your e-commerce operations into an intelligent, customer-centric powerhouse? This course is your definitive guide to mastering the strategic integration and orchestration of Artificial Intelligence (AI) across every stage of the buyer journey. We focus on empowering you to drive sales, cultivate deep customer loyalty, and achieve significant, measurable business outcomes by applying proven AI principles and strategic frameworks (SMART, STRIVE) specifically tailored for the dynamic e-commerce landscape. You won’t just learn about AI tools; you’ll learn how to strategically select, combine, and manage diverse AI capabilities to achieve your unique e-commerce objectives.

This course will empower you to:

• Develop a Comprehensive AI Strategy: Formulate an actionable strategic AI plan tailored to your specific e-commerce challenges and growth opportunities, ensuring AI initiatives directly support your overarching business goals.
• Master Strategic Tool Evaluation: Confidently evaluate and select the most appropriate AI tool categories for various e-commerce functions by systematically applying the STRIVE framework to your unique business requirements.
• Define Measurable AI Objectives: Articulate clear, specific, measurable, achievable, relevant, and time-bound (SMART) objectives for all your e-commerce AI initiatives, enabling effective progress tracking and clear demonstration of value.
• Orchestrate AI Across the Buyer Journey: Understand and design strategies for seamlessly integrating diverse AI solutions (like personalization engines, chatbots, advanced analytics, and dynamic pricing tools) to create an intelligent, frictionless, and highly effective e-commerce buyer journey from initial discovery to lasting advocacy.
• Optimize Customer Acquisition with AI: Strategically leverage AI for powerful market intelligence, insightful competitor analysis, advanced audience segmentation, and highly optimized content and SEO strategies to attract and acquire high-value customers efficiently.
• Enhance On-Site Engagement & Conversion: Design and implement impactful AI-powered strategies for dynamic on-site personalization, intelligent product recommendations, adaptive content, optimized site search, and effective conversational AI to significantly boost user engagement and conversion rates.
• Drive Conversions & Optimize Pricing Strategically: Apply AI to supercharge Conversion Rate Optimization (CRO), enable predictive engagement, recover abandoned carts effectively, streamline the checkout process, enhance payment security, and implement intelligent dynamic pricing and inventory management for maximum profitability.
• Cultivate Post-Purchase Loyalty & Advocacy: Utilize AI to deliver personalized post-purchase communications, accurately predict and proactively reduce customer churn, build data-driven and engaging loyalty programs, maximize Customer Lifetime Value (CLV), and inspire customers to become passionate brand advocates.
• Implement Ethical AI Governance: Critically analyze potential ethical challenges and establish robust governance frameworks for AI in e-commerce, ensuring responsible data privacy practices, bias mitigation, transparency, and the overall responsible implementation of AI.
• Measure AI Performance & ROI Effectively: Define relevant Key Performance Indicators (KPIs), implement robust measurement strategies to accurately track the performance and Return on Investment (ROI) of your AI initiatives, and clearly articulate the value of AI to stakeholders.
• Future-Proof Your E-commerce AI Strategies: Evaluate emerging AI trends and develop agile, adaptive strategies to ensure the long-term effectiveness and relevance of your AI implementations in the rapidly evolving e-commerce world.

(Prerequisite: Successful completion of “The AI Marketing Advantage” (Foundation Course) or equivalent foundational knowledge of AI in marketing, including a practical understanding of SMART goal setting and the STRIVE tool evaluation framework.)

Stop implementing AI in pieces and start building a powerful, orchestrated e-commerce strategy. Enroll now to master AI integration and drive transformative results!

I. AI for Influencer Marketing: Finding, Vetting, & Collaborating #

AI-Driven Influencer Marketing: Smarter Collaborations, Real ROI.

Subtitle: Stop guessing. Start using AI to discover perfect influencers, ensure authenticity, and maximize your campaign impact.

Tired of the uncertainty in influencer marketing? It’s time to harness the precision of Artificial Intelligence for smarter, more profitable collaborations! This specialized course empowers you to revolutionize your entire influencer strategy. Discover how to leverage AI to find the ideal influencers for your brand, meticulously vet their authenticity, manage campaigns with unparalleled efficiency, predict performance, and accurately measure your return on investment.

Unlock the secrets to:

• Data-driven influencer discovery: Pinpoint partners who genuinely resonate with your target audience.
• Automated vetting & fraud detection: Ensure authentic engagement and safeguard your budget.
• Streamlined campaign management: From AI-assisted outreach to intelligent contract analysis.
• Predictive performance insights: Forecast campaign success before you invest heavily.
• Significantly enhanced ROI: Make smarter, data-backed decisions at every stage.

If you’ve completed “The AI Marketing Advantage” (or possess equivalent foundational knowledge) and are ready to transform your influencer marketing from an art into a data-driven science, this course is meticulously designed for you.

Stop wasting budget and start building high-impact, verifiable influencer campaigns today!

J. Advanced Prompt Engineering & AI Assistance: Mastering ChatGPT & Gemini for Marketing #

Prompt Like a Pro: Advanced AI for Marketing Results

Master ChatGPT and Gemini. Transform your marketing with advanced prompt engineering for content, analysis, and strategy that drives real ROI.

Are you ready to unlock the full power of AI assistants like ChatGPT and Gemini for your marketing? This course is designed for marketers, content creators, SEO specialists, social media managers, and business owners who want to move beyond basic prompting. You’ll delve into advanced prompt engineering, learning to craft nuanced instructions that deliver superior marketing content, insightful campaign analysis, and effective strategic planning.

It’s time to transform AI from a simple tool into a strategic partner. This course emphasizes practical application, ethical best practices, and achieving measurable outcomes, including a strong return on investment (ROI), by aligning your AI use with SMART goals and conceptual STRIVE framework considerations. With support from our AI Learning Assistant, “Link,” and a dedicated “Advanced AI Assistance Workbook” using the “EcoGlow” scenario, you’ll engage in iterative, project-based learning.

This course will empower you to: #

• Articulate and apply advanced prompt engineering principles (Goal Definition, Context, Persona, Constraints, PTCF framework, Delimiters) for specific marketing outcomes.
• Generate diverse, high-quality marketing content (outlines, ad copy, email sequences, video scripts) using techniques like few-shot prompting and iterative refinement with a Human + AI Co-Creation model.
• Leverage AI for marketing research, summarizing complex information, identifying trends from sample data, and generating competitive insights while instructing AI to cite sources.
• Employ advanced methodologies like Chain-of-Thought (CoT) prompting to address complex marketing challenges and develop strategic solutions.
• Systematically evaluate AI responses against defined objectives (accuracy, relevance, tone) and understand how to adjust key model parameters (Temperature, Max Tokens) to refine outputs.
• Apply key ethical guidelines (transparency, bias mitigation, data privacy, authenticity) for responsible AI use in marketing, guided by STRIVE’s ethical considerations.
• Develop a personal action plan for applying advanced prompt engineering to achieve specific SMART marketing goals and future-proof your skills through continuous learning.

Prerequisites: Basic understanding of AI marketing concepts. Familiarity with navigating a chat-based AI interface is helpful. Completion of “The AI Marketing Advantage” (Course B) or equivalent knowledge is recommended (which covers SMART and STRIVE in detail).

Course Connection: This course is a deep dive into advanced prompt engineering, a key skill highlighted within the “Applied AI Marketing: AI Marketing Toolkit and Mini-Courses (Course C)”. Learners will be frequently directed to the Toolkit for supplementary examples, advanced prompt structures, and the “AI Tools Master List”.

If you’re ready to master the art and science of talking to AI for exceptional marketing results, this course is your next step. Move from foundational knowledge to advanced application and turn ChatGPT and Gemini into your indispensable marketing allies. Enroll now to start crafting prompts that deliver strategic impact and measurable success!

Strategic Content Scaling with Jasper AI: From Prompts to Publication #