AI for Influencer Marketing
Finding, Vetting, & Collaborating
This 6-8 hour course equips influencer marketing specialists with the knowledge and skills to effectively leverage Artificial Intelligence (AI) to optimize influencer collaborations and improve campaign ROI. You’ll learn how AI is changing influencer discovery, management, and campaign optimization, explore key AI tools, and understand legal and ethical considerations. The course covers finding, vetting, and collaborating with influencers using AI-driven insights and automation.
Upon completion of this course you will be able to:
- Understand how influencer marketing has changed with the introduction of AI.
- Use AI tools to find the right influencers for your brand.
- Check if influencers are genuine and not using fake followers.
- Match influencers with your brand’s values and campaign goals.
- Use AI to manage your relationships with influencers.
- Automate communication and track campaign results with AI.
- Handle influencer contracts using AI tools.
- Predict how well your campaigns will do using AI.
- Improve your campaign content and strategy with AI insights.
- Measure your return on investment (ROI) using AI.
- Test different campaign ideas with AI.
- Understand the legal rules for influencer marketing.
- Be transparent and avoid misleading practices.
- Use AI ethically in your influencer campaigns.
- Apply AI skills to real-world influencer marketing tasks.
- Create effective influencer marketing strategies with AI.
- Stay up-to-date with the latest AI trends in influencer marketing.
- Integrate AI into your current influencer marketing processes.
Course Content
MODULE 1: INTRODUCTION TO AI IN INFLUENCER MARKETING (60-90 MINUTES)
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