D. AI Content and SEO Course

AI Content and SEO Course: Advanced Strategies

Course Course Duration: 8–10 Hours

Target Audience: Marketers, content creators, SEO specialists, social media managers, and business owners who have a basic understanding of AI’s role in marketing (ideally having taken an introductory AI for Marketing course).

Course Goal: Equip participants with the practical skills to leverage AI for high-quality, SEO-optimized content (text, image, video), implement a data-driven, AI-enhanced SEO strategy, and incorporate essential ethical considerations.

Expected Outcomes: Upon completion of this course, participants will be able to:

• Module 1: Understand the foundational concepts of AI in content creation and SEO, identify key AI tool categories, and recognize the evolving role of the human marketer.
• Module 2: Generate various forms of marketing text (blog intros, social media posts, product descriptions) using different AI tools and apply advanced prompt engineering techniques to ensure quality and originality.
• Module 3: Create compelling images and videos using AI image and video generation tools, understanding ethical considerations related to copyright, bias, and misinformation.
• Module 4: Develop an AI-powered content strategy, seamlessly integrate AI-generated visuals into campaigns, and measure the performance of AI-generated content using relevant KPIs and analytics.
• Module 5: Utilize AI tools for advanced keyword research, optimize content for search engines using AI-driven insights, and understand the role of AI in technical SEO.
• Module 6: Recognize emerging trends in AI for content and SEO, understand the ethical and regulatory landscape, and apply learned skills in a practical capstone project.