Talkwalker is a consumer intelligence and social listening platform that uses AI to monitor and analyze conversations across social media, news, blogs, forums, and other online sources. It helps businesses understand public perception, track brand health, identify trends, and measure campaign impact.
Key Features:
- Broad data coverage across social, news, blogs, forums, broadcast media.
- Real-time monitoring and alerts.
- AI-powered analytics: Sentiment analysis, theme detection, image/video analysis (logo recognition, scene detection), demographic insights.
- Customizable dashboards and reporting templates.
- Influencer identification and analysis.
- Competitive intelligence features.
- Market research capabilities based on conversation analysis.
Marketing Use Cases:
- Tracking brand mentions and managing online reputation.
- Analyzing customer feedback and identifying product/service improvement opportunities.
- Monitoring competitor strategies and share of voice.
- Identifying emerging industry trends and consumer interests.
- Measuring the reach and impact of marketing campaigns and PR efforts.
- Finding relevant influencers and understanding audience perceptions.
- Gaining deep consumer insights to inform marketing strategy.
Pricing Overview: Enterprise-focused SaaS platform, considered a premium solution. Pricing is typically customized based on data usage (mentions), historical data needs, feature modules, and number of users. Requires contacting sales for a demo and personalized quote. Subject to change; check website for current pricing.
Expert Notes & Tips: Talkwalker is a direct competitor to Brandwatch, offering similar robust capabilities in social listening and consumer intelligence powered by AI. Strengths often highlighted include its image/video analysis capabilities and global data coverage. Effective use depends on well-defined monitoring queries and clear objectives. Utilize its reporting features to translate data into actionable insights for marketing, PR, and product teams.
Direct Link: https://www.talkwalker.com/
