Tag: brand monitoring

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Sentiment Analysis Tools

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This entry describes the category of Sentiment analysis tools (also known as opinion mining tools). They use Natural Language Processing (NLP) and machine learning algorithms to automatically identify, extract, and quantify subjective information and emotional tones within text data (e.g., social media comments, reviews, survey responses). Their primary function is to determine whether the expressed sentiment is positive, negative, or Read more...
Brandwatch

Brandwatch

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Brandwatch is a leading digital consumer intelligence and social media listening platform. It helps businesses track and analyze online conversations about their brand, competitors, and industry across social media, news sites, forums, blogs, and review sites, utilizing AI for analysis like sentiment, topic categorization, and trend detection. Key Features: Extensive data crawling across millions of online sources (social, news, blogs, Read more...
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Talkwalker

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Talkwalker is a consumer intelligence and social listening platform that uses AI to monitor and analyze conversations across social media, news, blogs, forums, and other online sources. It helps businesses understand public perception, track brand health, identify trends, and measure campaign impact. Key Features: Broad data coverage across social, news, blogs, forums, broadcast media. Real-time monitoring and alerts. AI-powered analytics: Read more...
Spotlight Tool: HubSpot AI: Your All-in-One Command Center for Smarter Marketing
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Stop wrestling with a dozen disconnected marketing tools. HubSpot AI offers a single, unified command

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June 16, 2025 No Comments

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