Activity Introduction & Objectives Setting the Stage: In Lesson 4.2, we explored the transformative potential of AI in social customer service, focusing on intelligent chatbots,…

Lesson Objectives: Analyze the strategic importance of exceptional customer service on social media in the current digital landscape. Master the design and implementation of sophisticated…

Lesson Objectives: Define and differentiate strategic AI-driven community building from traditional audience growth tactics. Implement advanced AI techniques to identify, understand, and attract ideal community…

Activity Introduction & Objectives Setting the Stage: Throughout Module 3, we’ve journeyed deep into the world of AI-driven social media analytics and listening. You’ve learned…

Lesson Objectives: Master advanced AI techniques for developing rich, multi-dimensional audience personas that transcend traditional demographics. Implement AI-driven behavioral clustering and…

Lesson Objectives: Master advanced Natural Language Processing (NLP) techniques for nuanced sentiment analysis, including emotion detection, sarcasm identification, and intent recognition. Develop and implement sophisticated…

Lesson Objectives: Critically deconstruct the inherent limitations and potential misinterpretations of traditional “vanity metrics” in strategic social media analysis. Define and differentiate advanced, AI-informed Key…