Insider is an AI-native platform for orchestrating individualized, cross-channel customer experiences. It helps businesses connect customer data from various sources, predict future behavior with AI, and deliver personalized messages and experiences across web, mobile web, apps, email, SMS, WhatsApp, and more. The goal is to enhance customer acquisition, activation, revenue, and retention.
AI Focus: AI and machine learning are deeply embedded for predictive segmentation, product recommendations, send-time optimization, journey orchestration, content personalization, and churn prediction.
Key Features:
- Customer Data Platform (CDP) Capabilities: Unifies customer data from multiple online and offline sources to create a single customer view.
- AI-Powered Predictive Segmentation: Uses machine learning to predict user behavior (e.g., likelihood to purchase, churn risk, discount affinity) and create dynamic segments.
- Cross-Channel Journey Orchestration: Allows marketers to design and automate customer journeys with personalized touchpoints across web, app, email, SMS, push notifications, WhatsApp, and more.
- Web & App Personalization: Delivers personalized content, offers, recommendations, and experiences on websites and mobile apps in real-time.
- AI Product Recommendations: Provides personalized product recommendations using various algorithms.
- Smart Recommendations for Content: Suggests relevant content to users based on their behavior and preferences.
- Mobile-First Engagement: Strong capabilities for mobile app messaging, including in-app messages, push notifications, and app inbox.
- Messaging Channels: Supports a wide array of messaging channels including email, SMS, WhatsApp Business, Facebook Messenger.
- A/B Testing & Optimization: Tools to test different messages, experiences, and journey paths.
- Predictive Ad Audiences: Creates segments of users with high predicted intent to target through ad platforms.
- Gamification & Interactive Elements: Features like “Wheel of Fortune” or scratch cards to boost engagement.
Marketing Use Cases:
- Delivering Highly Personalized Omnichannel Customer Experiences: Engaging customers with consistent and relevant messaging across all their preferred channels.
- Increasing Customer Lifetime Value (CLTV): Using predictive insights and personalized journeys to improve customer retention and encourage repeat purchases.
- Boosting Conversion Rates: Personalizing website and app experiences, offers, and messages to guide users towards conversion.
- Reducing Churn: Identifying at-risk customers with predictive AI and proactively engaging them with retention campaigns.
- Improving Customer Onboarding & Activation: Guiding new users through personalized onboarding flows to increase product adoption.
- Cross-selling & Upselling: Recommending relevant products or services to existing customers based on their behavior and predictive insights.
- Optimizing Ad Spend: Targeting high-intent audiences on ad platforms based on predictive segments.
- Enhancing Mobile App Engagement: Driving app usage and conversions through personalized in-app messages and push notifications.
Pricing Overview:
- Enterprise and Mid-Market focused SaaS platform.
- Custom Pricing: Pricing is typically customized based on factors such as monthly active users (MAU), data volume, the number of channels used, specific product modules required, and the level of service and support.
- Requires Consultation: Businesses need to contact Insider directly for a demo and a tailored quote.
- Significant Investment: Positioned as a comprehensive platform for enterprise-grade personalization and cross-channel engagement, representing a notable investment.
- No Standard Free Tier: Does not usually offer a standard free tier for its full platform.
Expert Notes & Tips:
- Insider is a powerful platform for businesses aiming to implement sophisticated, AI-driven personalization across the entire customer lifecycle.
- Successful implementation relies on good data hygiene and the ability to integrate various customer data sources into the platform.
- Start by identifying key customer journeys and touchpoints where personalization can have the most impact.
- Leverage the predictive segmentation capabilities to target users with highly relevant messages and offers.
- Continuously test and optimize your personalization strategies and journey flows.
- Ensure your cross-channel messaging is coordinated and provides a seamless customer experience, rather than overwhelming users.
- The platform’s breadth of features means there can be a learning curve; dedicated resources or a strong partnership with Insider’s support team are beneficial.
Direct Link: https://useinsider.com/
