A. Get Started with AI Marketing

AI Fundamentals

Demystify AI and unlock its potential for your marketing. This free mini-course provides a solid foundation in AI fundamentals, along with practical demonstrations of key AI marketing tools. Learn how AI is changing marketing, and gain the skills to generate content ideas, optimize headlines, and create engaging social media posts. Downloadable cheat sheets included!

Target Audience:

Marketers of all levels seeking a foundational understanding of AI and its practical applications in marketing.

Course Objectives:

Upon completion of this course, you will be able to:

Understand the fundamental concepts of AI and its relevance in marketing.
Apply AI tools to generate content ideas, optimize headlines, and create social media content.
Recognize the ethical considerations surrounding AI in marketing.
Identify pathways for continuous learning and advanced AI marketing strategies.

Lesson 4: Generating Content Ideas with AnswerThePublic

This interactive PDF workbook is the practical companion to Lesson 4. It provides step-by-step guidance for using AnswerThePublic to generate content ideas. Users will select a relevant keyword, explore the tool's outputs (like common questions and comparisons related to their topic), and use dedicated spaces to record insights and brainstorm at least five concrete content ideas based directly on audience search data.

Course Content

Module 1: Introduction to AI in Marketing

Lesson 1: What is AI and Why It Matters for Marketing? (15 mins) 1 Topic

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Artificial Intelligence (AI) – A Deeper Dive

Lesson 2: Core AI Concepts for Marketing Professionals (20 mins)

Lesson 3: Ethical Considerations and Your AI Marketing Journey (20 mins)

Module 2: AI Marketing Tools & Applications

Lesson 4: Content Ideas on Demand (20 mins) 1 Topic | 1 Quiz

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AI Content Creation: A Comprehensive Guide

Content Idea Challenge: AnswerThePublic

Lesson 5: Headline Hacks 1 Quiz

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Headline Analyzer Quiz

Lesson 6: Social Media Mastery 1 Quiz

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Lesson Content

Craft Perfect Posts: Quick Quiz

Lesson 7: Beyond the Quickstart

About Instructor

Link

Meet Link, your AI guide to mastering AI-powered marketing. As GIBlink AI's dedicated learning assistant, Link is here to help you navigate the exciting world of artificial intelligence and its transformative potential for your marketing efforts. Link provides clear explanations, practical tips, and connects you to the resources you need to succeed. Think of Link as your personal link to AI marketing expertise – always available, constantly learning, and dedicated to your growth.

6 Courses