F. AI for Social Media Course

AI for Social Media: Engagement & Growth

Course Description: This course equips marketing professionals, social media managers, and influencer marketing specialists with the knowledge and skills to effectively leverage AI to enhance their social media strategies, optimize influencer collaborations, and improve campaign ROI. A basic understanding of AI concepts is recommended (see pre-reading materials).

Course Goal: Equip participants with the knowledge and skills to effectively leverage AI to enhance their social media strategies, optimize influencer collaborations, and improve campaign ROI.

Course Content

Module 1: Foundations and the Evolving Landscape (75-90 minutes)

Lesson 1.1: Why AI for Social Media Now? (40-50 minutes)

Lesson 1.2: The AI-Powered Social Media Ecosystem (20-25 Minutes)

Module 2: AI-Powered Social Media Management

Lesson 2.1: Content Creation and Curation (30–40 Mins) 1 Quiz

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Lesson Content

AI Content Creation & Curation Quiz

Lesson 2.2: Scheduling and Engagement Optimization (25-35 minutes)

Lesson 2.3: Platform-Specific Strategies (20-25 minutes)

Lesson 2.4: Activity (10-15 minutes)

Module 3: AI-Driven Social Media Analytics and Listening

Lesson 3.1: Beyond Basic Metrics (10-15 minutes)

Lesson 3.2: Sentiment Analysis and Social Listening (20-25 minutes)

Lesson 3.3: Audience Insights and Segmentation (15-20 minutes)

Lesson 3.4: Activity (10-15 minutes)

Module 4: AI-Powered Community Management and Customer Service

Lesson 4.1: Building and Engaging Your Community (20-25 minutes)

Lesson 4.2: AI-Powered Customer Service on Social Media (25-30 minutes)

Lesson 4.3: Activity (10-15 minutes)

Module 5: AI for Social Media Advertising

Lesson 5.1: Automated Targeting and Segmentation (20-25 minutes)

Lesson 5.3: AI-Powered Bid Management (15-20 minutes)

Lesson 5.2: Dynamic Creative Optimization (DCO) (20-25 minutes)

Lesson 5.4: Reporting and Analysis (10-15 minutes)

Lesson 5.5: Activity (10-15 minutes)

Module 6: Wrap-up and Future Trends

Lesson 6.1: Key Takeaways and Action Steps (10 minutes)

Lesson 6.2: Emerging Trends in AI & Social Media (10 minutes)

Lesson 6.3: Q&A and Resources (10 minutes)

About Instructor

Link

Link: Your AI Advantage in Marketing. Built with proprietary AI knowledge in actionable digital marketing execution, real-person sales strategies, and inspirational teaching and motivation, Link's insights are amplified by top-tier Language Models like Claude, OpenAI, and Gemini. Get AI-backed strategies that drive real-world results.

8 Courses