D. AI Content and SEO Course

Lesson 1.1: Workbook  AI Content and SEO Course

This workbook is your companion to Lesson 1.1. As you go through the online lesson content with Link, your AI Marketing Guide, use this workbook to complete activities, jot down your thoughts, and solidify your understanding.

Lesson 1.2 Workbook: AI Content and SEO Course
This workbook accompanies Lesson 1.2: The Convergence of AI, Content, and SEO. It includes summaries of key benefits, illustrative scenarios of AI concepts in action, and activities to help you connect these ideas to your specific marketing challenges.

Lesson 1.3 Workbook: The AI Content Creation & SEO Landscape
This workbook supports Lesson 1.3 ("The AI Content Creation & SEO Landscape") by helping you categorize AI marketing tools, plan which specific tools to explore based on your needs, and reflect on the key ethical considerations involved in using them.

Lesson 2.1 Workbook: Deep Dive into AI Text Generation Models

This workbook accompanies Lesson 2.1: Deep Dive into AI Text Generation Models. It includes activities to reinforce your understanding of LLMs, identify relevant marketing tasks, compare AI writing tools, and practice foundational prompting techniques.

Lesson 2.2 Workbook: AI Content and SEO Course

Use this workbook alongside Lesson 2.2 to master advanced prompt engineering. Complete the exercises to apply structured frameworks (5 Ws & H, ACTORS), practice the iterative refinement cycle, and ensure clarity and specificity in your AI instructions.

Lesson 2.3 Workbook: Ensuring Quality
Use this workbook alongside Lesson 2.3 to practice the essential human skills for refining AI-generated text. Complete the exercises on fact-checking, ensuring originality, adding brand voice and unique insights, and balancing AI assistance with human creativity.

Module 3 Workbook: AI-Powered Image Creation
This workbook is your hands-on guide to mastering AI for visual content.

• For Lesson 3.1 (AI Image Creation): You'll start by analyzing and comparing different AI image generation tools (DALL-E 2 / DALL-E 3 (OpenAI), Midjourney, Stable Diffusion, etc.), understanding their unique styles (photorealistic, artistic) and capabilities like in-painting and out-painting. A key activity involves crafting and refining image prompts for a sample marketing campaign, applying principles of specificity, brand alignment, and technical parameters (resolution, aspect ratio). You'll also tackle an "Image Concepts Check" and begin considering ethical implications.

• For Lesson 3.2 (AI Video Creation): You'll explore AI video tools (Synthesia, Lumen5, Pictory, InVideo) and their use cases. Activities include matching tools to video types, reflecting on the importance of scripting and storyboarding, and conceptually planning an AI-generated explainer video, including predicting visuals and planning customizations.

• For Lesson 3.3 (Ethical Considerations & Best Practices): This section deepens your ethical understanding. You'll engage with an "Ethical Scenario Warm-up," reflect on checking tool usage rights, practice rewriting biased prompts for inclusivity, plan misinformation checks, draft disclosure statements for AI-generated content, and analyze ethical dilemmas through case studies.

Throughout the Module 3 workbook, you'll find opportunities to interact with "Link," your AI guide, by considering suggested questions that prompt deeper thought and exploration of the topics. The activities are designed to be practical, helping you move from understanding concepts to applying them in realistic marketing contexts.