J. Advanced Prompt Engineering & AI Assistance: Mastering ChatGPT & Gemini for Marketing

Course Overview

Course Goal: To equip marketers with advanced prompt engineering skills and strategic application techniques for leveraging ChatGPT and Gemini (as a unified concept of advanced AI assistants) to enhance marketing content creation, campaign optimization, data analysis, and strategic planning. This course emphasizes adherence to ethical best practices, achieving measurable outcomes (including ROI), understanding model parameters, and aligning AI use with SMART goals and conceptual STRIVE framework considerations to drive tangible marketing success.

Target Audience: Marketers, content creators, SEO specialists, social media managers, and business owners who have a foundational understanding of AI in marketing and want to master advanced conversational AI tools for practical application and to drive tangible marketing success.