Course Category: Foundation Courses
Build Your AI Marketing Base.
This category is the essential starting point for your AI learning journey, designed for marketing generalists, managers, and business owners. These courses build a strong understanding of AI’s transformative potential in marketing, progressing from the core principles of responsible and ethical leadership to practical applications. You will learn fundamental AI concepts, develop critical thinking skills, learn to identify high-impact areas for AI integration, and gain access to a dynamic library of tools and resources to support your learning.