Trackonomics is a comprehensive suite of tools designed to help content publishers, brands, and agencies create, analyze, and optimize affiliate content at scale. It functions as a data management platform (DMP) for e-commerce affiliates, simplifying, scaling, and optimizing the content journey. Acquired by impact.com in March 2021, Trackonomics offers robust data aggregation, revenue attribution, and link automation capabilities to maximize affiliate marketing revenue.
Key Features:
- Data Consolidation & Aggregation: Pulls data from over 100 affiliate networks and ad platforms into a customizable BI dashboard for flexible reporting and analysis. It uses network API utilization and other data extraction methods to aggregate and normalize data.
- Revenue Attribution (Funnel Relay): Tracks the entire customer journey from click to purchase, identifying how much each link or article is worth. This is achieved by implementing a script on the publisher’s website that passes a unique Trackonomics ID through each click event.
- Link Automation & Rapid Link Generation: The Trackonomics Publisher Extension (available on Google Chrome) allows users to create affiliate links across multiple networks with the touch of a button, without logging into each platform. It also offers a product linking API to create affiliate links from within a CMS.
- Content Discovery: Helps users search for competing products and use aggregated metrics to identify advertisers with the best revenue opportunities. Publishers can also use the Publisher Extension’s content discovery features.
- Link Scanning & Optimization: Automatically detects and replaces broken or out-of-stock links to prevent lost revenue.
- Page Categories: Uses a proprietary NLP algorithm to automatically assign categories to each page, allowing publishers to view which shopping categories perform best.
- Bot Click Detection: Enhanced bot click detection through a partnership with DeviceAtlas to align click metrics more closely with impact.com.
- Amazon AutoTagger: Allows page-level analytics from Amazon Associates, now compatible with LinkWrapper for sites using AMP without needing the Funnel Relay script.
- Integrations: Offers an improved “Add Data Source” screen for adding and repairing integrations. Integrates with tools like Semrush and Amazon S3.
Marketing Use Cases:
- Optimize Affiliate Revenue: Identify and prevent lost sales from broken or out-of-stock links, and pinpoint best-selling articles, brands, and traffic sources.
- Streamline Affiliate Operations: Automate time-consuming tasks like manually tagging affiliate links, freeing up time to produce more content.
- Improve Content Strategy: Analyze e-commerce content performance to understand what works and what doesn’t, gaining more control over success.
- Enhance Productivity: Streamline and automate the link creation process, with customers reporting significant productivity boosts from link automation tools.
- Scale Branded Content: Provides insights and tools for publishers to maximize revenue from their commerce content operations.
- Competitive Intelligence: Use link intelligence tools (Link Scanner) to research trending products and merchants.
Pricing Overview:
- Trackonomics pricing is customized for each client. It’s based on factors like the number of networks needed, the number of online properties, the number of features adopted, and other variables.
- A demo is typically scheduled to explore these variables and create a tailored pricing model.
- Vendr data suggests the average cost is around $16,000 annually, with a maximum observed price around $29,000, though this can vary based on specific needs.
- Trackonomics does not typically offer a free trial or a freemium version.
Expert Notes & Tips:
- Trackonomics is highly valued by large publishers serious about affiliate monetization, often described as a business intelligence tool that can jumpstart a new era of affiliate marketing.
- The platform is designed for publishers, agencies, and advertisers looking to analyze and optimize affiliate content at scale.
- Its aggregation of main affiliate networks is considered seamless.
- The Funnel Relay script for revenue attribution can be implemented by non-technical users through a Tag Manager.
- Every client receives a dedicated Partner Success Manager for onboarding, training, and ongoing support. Online chat support and a library of video resources are also available.
- While powerful, integrating net new networks not already supported by Trackonomics can be a dislike for some users.
Direct Link: https://trackonomics.net/ (Note: Trackonomics is now part of impact.com)
