Google Analytics is a widely used web analytics service offered by Google that tracks and reports website traffic and user behavior. Google Analytics 4 (GA4), the current version, heavily incorporates machine learning and AI to provide predictive insights, anomaly detection, and more flexible event-based tracking. Key Features (Highlighting GA4 AI/ML aspects): Event-based tracking model (more flexible than session-based Universal Analytics). Read more...
Spotlight: AI Marketing Tools
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June 16, 2025
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