Drift is a conversational marketing and sales platform primarily focused on connecting B2B businesses with qualified buyers in real-time through live chat, chatbots, email, and video. It aims to accelerate the sales cycle by engaging prospects instantly on the website. Key Features: Proactive Live Chat targeting specific website visitors (based on behavior, firmographics via integrations). AI-powered Chatbots (Drift Automation) for Read more...
Spotlight: AI Marketing Tools
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July 29, 2025
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