AI Marketing Tools Directory

Sender

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Sender is an email and SMS marketing platform designed to help businesses of all sizes, particularly e-commerce stores and small to medium-sized businesses, connect with their customers, grow their audience, and drive sales. It offers a user-friendly interface with a drag-and-drop builder, automation features, and audience segmentation capabilities.

Key Features:

Email Marketing: Create and send newsletters and promotional emails using a drag-and-drop email builder or pre-made templates.
SMS Marketing: Send promotional SMS messages and integrate them into automation workflows.
Automation: Set up automated email and SMS workflows based on triggers like welcome sequences, abandoned cart reminders, purchase confirmations, and re-engagement campaigns.
Drag-and-Drop Builder: Easily design emails and pop-up/signup forms without coding knowledge.
Segmentation & Personalization: Segment audiences based on various criteria and personalize messages with data points like names and locations.
Forms & Pop-ups: Create customizable pop-ups and newsletter signup forms to capture leads.
Analytics & Reporting: Track email and SMS campaign performance, including open rates, click-through rates, conversions, and sales reports.
High Deliverability: Focuses on ensuring emails reach subscribers’ inboxes.
Integrations: Offers integrations with popular e-commerce platforms (like Shopify, WooCommerce), CRMs, and content management systems.
Transactional Emails: Supports sending transactional emails.
24/7 Customer Support: Provides live chat and email helpdesk support.
Responsive Templates: Offers a library of responsive email and form templates.

Marketing Use Cases:

Building and managing email and SMS subscriber lists.
Sending newsletters, promotional campaigns, and announcements.
Automating customer journeys with welcome emails, abandoned cart recovery, win-back campaigns, and post-purchase follow-ups.
Segmenting audiences for targeted and personalized messaging to increase engagement.
Capturing leads through embedded forms and pop-ups on websites.
Driving sales and revenue through targeted email and SMS promotions.
Tracking campaign performance to optimize marketing strategies.
Engaging customers with timely notifications like “back in stock” alerts or feedback requests.

Pricing Overview:

Sender offers several pricing tiers, including a generous “Free Forever” plan:

Free Forever Plan: Includes up to 2,500 subscribers and 15,000 emails per month, with access to email automation, segmentation, drag-and-drop editor, pop-ups, and forms. Contains Sender branding.
Standard Plan: Starts at around $7-$10 per month (billed yearly/monthly for 1k-2.5k subscribers), offering more email sends, SMS/MMS messaging, no Sender branding, and multi-user access.
Professional Plan: Starts at around $14-$35 per month (billed yearly/monthly for 1k-2.5k subscribers), including features from Standard plus free SMS credits, animated countdown timers, advanced automation, priority support, and dedicated IP options for larger plans.
Enterprise Plan: Custom pricing for large organizations, offering unlimited subscribers/emails, dedicated success manager, advanced permissions, and SSO.
Pay As You Go: Option to purchase email credits for infrequent senders, with features similar to the Standard tier.

Pricing generally scales based on the number of subscribers and email/SMS volume. It’s recommended to check their website for the most current details as pricing can change.

Expert Notes & Tips:

Sender is often highlighted for its affordability and comprehensive feature set, especially its generous free plan, making it a strong option for startups and small businesses.
The platform is praised for its user-friendly and intuitive interface, particularly the drag-and-drop builders for emails and forms.
Leverage segmentation and personalization features to send more relevant messages and improve engagement.
Utilize the automation workflows to save time and stay connected with your audience at key moments in their customer journey.
Always prioritize building your email list with explicit permission and maintain good list hygiene to ensure high deliverability and avoid spam complaints.
Pay attention to subject lines; keep them concise, personalized, and avoid spam trigger words. A/B test subject lines to optimize open rates.
Ensure your email designs are mobile-friendly and maintain a good balance between text and high-quality, optimized images.
Monitor analytics closely to understand campaign performance and identify areas for improvement.
The 24/7 customer support is a valuable resource, especially for users new to email marketing.