Phrasee is an AI platform specializing in generating and optimizing brand-specific marketing language (copy) for channels like email, push notifications, SMS, and social ads, with a focus on driving higher engagement and conversions through scientifically tested language.
Key Features:
- AI language generation trained on client’s brand voice and performance data.
- Focuses on short-form copy: email subject lines, headlines, calls-to-action, push notifications, social ad copy.
- Multivariate testing framework for language elements.
- Predictive performance scoring for generated language.
- Ensures brand voice consistency across messages.
- Integration with major email service providers (ESPs) and marketing clouds.
Marketing Use Cases:
- Optimizing email subject lines for significantly higher open rates.
- Improving click-through rates on push notifications and SMS messages.
- Generating high-performing headlines and body copy for social media ads.
- Maintaining a consistent and effective brand voice across digital marketing messages.
- A/B testing language variations at scale to continually improve performance.
Pricing Overview: Enterprise-focused SaaS platform. Pricing is customized based on client needs, volume of messaging, channels used, and integration requirements. Typically requires contacting sales for a demo and quote. Positioned as a premium solution for large organizations. Subject to change; check website for current pricing.
Expert Notes & Tips: Phrasee differentiates itself by focusing specifically on optimizing marketing language using AI trained on brand guidelines and performance data. It goes beyond general AI writers by specializing in short-form, conversion-focused copy and integrating performance feedback. Best suited for large enterprises sending high volumes of email, push, or social messages where small percentage gains in engagement translate to significant revenue impact.
Direct Link: https://phrasee.co/
