Lumar (formerly Deepcrawl) is an enterprise-grade website intelligence platform focused on technical SEO and website health. It crawls websites to identify technical issues, monitor site changes, and provide actionable insights to improve search engine performance and user experience. Lumar uses AI and machine learning to analyze large datasets, detect anomalies, automate website testing, and provide prioritized recommendations for technical SEO improvements, helping protect against traffic-damaging issues.
AI Focus: AI is used for large-scale data analysis, anomaly detection, predictive insights for website technical health, and prioritizing SEO tasks.
Key Features:
- Enterprise-Scale Website Crawling: Capable of crawling very large and complex websites, including those with extensive JavaScript.
- Technical SEO Auditing: Identifies a wide range of technical SEO issues (e.g., broken links, redirect chains, canonicalization errors, hreflang issues, site speed problems, mobile usability).
- Website Health Monitoring & Change Tracking: Continuously monitors websites for changes that could impact SEO performance and alerts users to critical issues.
- AI-Powered Anomaly Detection: Uses machine learning to identify unusual patterns or deviations in website data that may indicate problems or opportunities.
- Prioritized Recommendations: Provides actionable recommendations for fixing technical SEO issues, often prioritized by potential impact.
- Log File Analysis (often a feature): Can analyze server log files to understand how search engine bots are crawling and interacting with the site.
- Website Architecture Visualization: Tools to help understand site structure and internal linking.
- Customizable Dashboards & Reporting: Allows for tailored reporting on website health and technical SEO performance.
- Integrations: Often integrates with analytics platforms (Google Analytics, Google Search Console) and other marketing tools.
- Automated SEO Testing: Can automate certain SEO tests to ensure ongoing compliance with best practices.
Marketing Use Cases:
- Improving Search Engine Rankings: Identifying and fixing technical SEO issues that hinder website visibility and ranking potential.
- Preventing Traffic Loss: Proactively monitoring the website to catch and address technical problems before they cause a drop in organic traffic.
- Website Migrations: Ensuring smooth website migrations by identifying and resolving technical issues pre and post-launch.
- Large-Scale Website Management: Managing the technical SEO health of large, complex, or e-commerce websites.
- Technical SEO for Development Sprints: Integrating technical SEO checks into development workflows to prevent new issues from being introduced.
- Competitive Analysis (Technical Aspects): Understanding the technical health of competitor websites.
- Improving Crawlability & Indexability: Ensuring search engines can efficiently crawl and index all important website content.
Pricing Overview:
- Subscription-based SaaS model, primarily targeting enterprise clients.
- Custom Pricing: Pricing is typically customized based on the size and complexity of the website(s) being crawled, the number of pages, crawl frequency, required features (like log file analysis or professional services), and user seats.
- Starting Price: Enterprise tools like Lumar usually start in the mid-hundreds to thousands of dollars per month. Specific pricing requires a demo and consultation with their sales team.
- No Standard Free Tier: Unlikely to offer a permanent free tier; usually provides demos and potentially tailored trials for qualified prospects.
Expert Notes & Tips:
- Lumar (Deepcrawl) is a powerful platform for deep technical SEO analysis and ongoing monitoring, especially for larger organizations.
- Its AI capabilities are focused on making sense of large datasets and identifying subtle issues that manual checks might miss.
- Proper setup and configuration of crawls are essential to get accurate and relevant data.
- Prioritize fixing issues based on their potential impact on user experience and search performance.
- Use Lumar’s change tracking features to understand the impact of website updates on SEO.
- Often requires a good understanding of technical SEO concepts to fully leverage its capabilities.
- It’s a robust solution for maintaining the technical integrity of business-critical websites.
Direct Link: https://www.lumar.io/
