Frase is an AI-powered content research, briefing, and optimization tool designed to help users create SEO content that comprehensively answers audience questions and covers topics based on top search results.
Key Features:
- Content Research: Analyzes top SERP results to identify key topics, questions, statistics, and competitor outlines.
- Content Brief Generation: Automatically creates detailed briefs including topics, questions from People Also Ask/Reddit/Quora, headings, and external links.
- Content Optimization Editor: Real-time scoring and suggestions based on topic coverage compared to competitors.
- AI Writer: Assists with generating outlines, paragraphs, introductions, FAQs, and rephrasing.
- Topic Idea Generation.
- Integration with Google Search Console.
Marketing Use Cases:
- Quickly researching topics and understanding user intent based on search results.
- Creating highly detailed content briefs to guide writers effectively.
- Optimizing content to ensure it covers necessary topics and answers common questions.
- Generating FAQ sections for articles based on real user queries.
- Using AI to help draft sections of content briefs or articles.
Pricing Overview: Subscription-based SaaS model. Offers tiered plans based on the number of documents (briefs/optimizations) per month and user seats. Often includes AI writer credits. Paid plans typically start around $15/month for solo users, with team plans scaling upwards. Lifetime deals (LTDs) have sometimes been available. Subject to change; check website for current pricing.
Expert Notes & Tips: Frase excels at the research and briefing stage of content creation, quickly pulling together valuable insights from SERPs and question platforms. Its AI writer is integrated to assist within this workflow. It’s a strong competitor to tools like Clearscope, Surfer, MarketMuse, and NeuronWriter, often praised for its research depth and brief generation speed. Focus on using the briefs to create genuinely helpful, comprehensive content.
Direct Link: https://www.frase.io/
