Feedly is a popular news aggregator and RSS feed reader application that allows users to subscribe to and organize content from various online sources (blogs, news sites, publications, Twitter feeds, newsletters). It incorporates an AI research assistant named Leo to help filter and prioritize information.
Key Features:
- Aggregation of content from RSS feeds, Twitter, Reddit, newsletters, websites.
- Organization into categorized Feeds and Boards.
- Keyword Alerts for monitoring specific topics.
- Leo (AI Assistant): Prioritize articles based on topics, trends, keywords; Summarize articles; Mute irrelevant topics; Identify critical information like product launches or security threats.
- Collaboration features (Team Feeds and Boards).
- Integration with tools like Slack, Trello, Zapier, etc.
- Available on web, iOS, and Android.
Marketing Use Cases:
- Monitoring industry news, competitor announcements, and relevant blogs efficiently.
- Curating content for social media sharing or newsletters.
- Staying informed about market trends and emerging topics.
- Using Leo to filter out noise and prioritize the most important articles related to specific marketing initiatives or client industries.
- Tracking mentions of specific brands or keywords across news sources.
- Collaborating with teams on research and content curation.
Pricing Overview: Offers a Free basic plan. Paid plans (Pro, Pro+, Business, Enterprise) unlock more sources, advanced search, Leo AI capabilities (with varying limits/skills), integrations, collaboration features, and annotation tools. Pro plans typically start around $6-$8/month when billed annually. Leo features are generally tied to Pro+ and higher tiers. Subject to change; check website for current pricing.
Expert Notes & Tips: Feedly is excellent for managing information overload and staying current in fast-moving industries. The key value for marketers often lies in using Leo (paid feature) to intelligently filter and prioritize massive amounts of content based on specific needs (e.g., finding articles about “AI in retail marketing” but muting general “AI” news). Organize feeds meticulously for efficient Browse. Use keyword alerts for targeted monitoring. Great tool for content curation and competitive intelligence.
Direct Link: https://feedly.com/
