Constant Contact is a long-standing digital marketing platform primarily focused on email marketing for small businesses. It also offers tools for social media posting, landing pages, event marketing, and incorporates AI features to help users create content and optimize campaigns.
Key Features (Including AI hints):
- Email marketing templates and editor (drag-and-drop).
- List management and segmentation.
- Marketing automation (basic welcome series, triggered emails).
- Social media posting and scheduling.
- Landing page builder.
- Event marketing tools (invitations, registration).
- Reporting and analytics.
- AI Content Generator: Assists in writing email subject lines, headlines, and body copy.
- Potentially AI-driven send time optimization or segmentation suggestions.
Marketing Use Cases:
- Sending email newsletters, promotions, and announcements.
- Building and managing email lists.
- Automating simple email sequences.
- Using the AI Content Generator to draft email copy or subject line ideas quickly.
- Promoting events and managing registrations.
- Creating basic landing pages for lead capture.
- Posting updates to social media channels.
Pricing Overview: Subscription-based model tiered primarily by the number of contacts. Offers different plan levels (Lite, Standard, Premium) with varying feature access (automation complexity, segmentation options, AI tool limits). Pricing typically starts around $10-$12/month for the lowest tier and a small number of contacts, increasing with list size and features. Subject to change; check website for current pricing.
Expert Notes & Tips: Constant Contact is known for its ease of use, strong customer support, and focus on small business needs, particularly those involved in event marketing. Its email deliverability is generally considered reliable. The AI content generator is a helpful addition for drafting copy. It’s a direct competitor to Mailchimp, often appealing to users looking for straightforward email marketing with good support. Automation capabilities may be less complex than platforms like ActiveCampaign.
Direct Link: https://www.constantcontact.com/
