CleverTap is an AI-powered customer engagement and retention platform that helps businesses understand user behavior, segment audiences, and orchestrate personalized omnichannel campaigns (mobile push, in-app, email, SMS, web push, WhatsApp). Its AI engine, Clever.AI, focuses on delivering insights, enabling intent-based segmentation, and predicting user actions to improve customer lifecycle management.
AI Focus: Clever.AI is central to the platform, powering predictive segmentation (e.g., likelihood to churn, likelihood to convert), intent-based segmentation, automated journey recommendations, anomaly detection, and send-time optimization.
Key Features:
- Unified Customer Data Platform: Consolidates user data from various touchpoints (app, web, offline) into a single, actionable user profile.
- Behavioral Analytics: Deep insights into user behavior, including funnels, cohorts, uninstall tracking, and trend analysis.
- AI-Powered Segmentation (Intent-Based Segments): Automatically groups users based on their likelihood to perform specific actions (e.g., purchase, churn, subscribe) or their demonstrated intent.
- Omnichannel Campaign Orchestration: Allows marketers to build and manage automated customer journeys across mobile push, in-app messages, email, SMS, web push, WhatsApp, and more.
- Personalization Engine: Delivers personalized messages and experiences based on user attributes, behavior, and predictive insights.
- AI-Driven Recommendations: Provides recommendations for campaign strategies, optimal channels, and engagement tactics.
- Predictive Capabilities: Forecasts user churn, conversion likelihood, and other key behaviors.
- A/B Testing: Tools for testing different message variations, campaign flows, and timing.
- Lifecycle Optimization: Focuses on improving user engagement and retention across the entire customer lifecycle, from onboarding to advocacy.
- Industry-Specific Solutions: Offers tailored solutions for various industries like e-commerce, fintech, media/entertainment, and travel.
Marketing Use Cases:
- Personalized User Onboarding: Guiding new app users or website visitors through tailored onboarding flows to increase activation and engagement.
- Reducing Customer Churn: Proactively identifying users at risk of churning and targeting them with personalized retention campaigns.
- Increasing Conversion Rates: Nudging users towards desired actions (e.g., purchase, subscription) with timely, relevant messages based on their intent.
- Improving Customer Engagement: Delivering personalized content, offers, and recommendations across multiple channels to keep users active.
- Lifecycle Marketing Automation: Automating communication touchpoints throughout the customer journey (welcome, nurture, win-back).
- Targeted Promotional Campaigns: Sending highly targeted promotions to specific user segments based on their behavior or predictive scores.
- Optimizing Mobile App Experience: Using in-app messages and push notifications to enhance user experience and drive feature adoption.
- Data-Driven Campaign Strategy: Using behavioral analytics and AI insights to inform campaign planning and optimization.
Pricing Overview:
- Primarily targets mid-market to enterprise businesses, especially those with a strong mobile app presence.
- Subscription-based SaaS model.
- Custom Pricing: Pricing is typically based on Monthly Tracked Users (MTU), data volume, feature set (e.g., access to advanced AI capabilities, specific channels), and support level.
- Requires Consultation: Businesses need to contact CleverTap sales for a demo and a customized quote.
- Significant Investment: As a comprehensive customer engagement and retention platform, it represents a notable investment.
- Startup Plan/Free Trial: May offer plans tailored for startups or a limited free trial/demo period.
Expert Notes & Tips:
- CleverTap excels in mobile-first customer engagement and leveraging AI for predictive insights and segmentation.
- Ensure robust data integration and event tracking to feed the AI engine and enable accurate personalization.
- Start by focusing on key lifecycle stages where AI-driven engagement can have the biggest impact (e.g., onboarding, churn prevention).
- Utilize the intent-based segmentation to target users with highly relevant and timely messages.
- Continuously A/B test your campaigns and journey flows to optimize performance.
- Pay attention to the analytics and reporting to understand user behavior and the effectiveness of your engagement strategies.
- It’s a powerful tool for businesses looking to deepen customer relationships and improve retention through intelligent, personalized communication.
Direct Link: https://clevertap.com/
