AnswerThePublic is a visual keyword research and content idea generation tool. It aggregates questions, prepositions, comparisons, alphabetical suggestions, and related searches that people are asking about a specific keyword across search engines like Google.
Key Features:
- Visualizes search questions (who, what, why, where, when, how), prepositions (for, to, with, near), comparisons (vs, like, or), alphabeticals, and related searches.
- Data presented in visually engaging wheels or lists.
- Ability to filter by location and language.
- Data export options (CSV, images).
- Monitors trends and alerts for specific keywords (paid feature).
Marketing Use Cases:
- Understanding user intent and the specific questions audiences are asking related to a topic.
- Generating ideas for blog posts, FAQ sections, and video content.
- Identifying long-tail keyword opportunities.
- Structuring content to directly answer user queries.
- Informing keyword research for SEO and PPC campaigns.
- Understanding customer pain points and interests.
Pricing Overview: Offers limited free searches per day. Paid Pro plans offer unlimited searches, data export, monitoring, team collaboration, and hiding of branches/suggestions. Pro plans typically start around $9/month, scaling with features/users. Subject to change; check website for current pricing. (Note: Was acquired by NP Digital / Ubersuggest, pricing/features may align more closely over time).
Expert Notes & Tips: Excellent for understanding the questions behind keywords, going beyond simple search volume. Use it early in the content creation process for brainstorming and outlining. The visualizations are great for presentations but download the CSV for detailed analysis. Combine insights with traditional keyword research tools (like Semrush, Ahrefs, Google Keyword Planner) for volume and difficulty data. Great for generating user-centric content ideas.
Direct Link: https://answerthepublic.com/
